Physician Assisted Suicide Research Paper Example | Topics and Well Written Essays - 1750 words

Physician Assisted Suicide - Research Paper Example In this paper, we shall look at this debate from the point of view of those who are for physician-assisted suicide. It is our opinion that physician assisted suicide is the right of the person who requests it so long as this person has a very valid reason why his life should be ended. Physician assisted suicide is not a new occurrence and it has in fact existed for as long as suffering has been a part of human reality. Since time immemorial, physicians have been receiving requests from their patients who are suffering to end it all by helping them to die. It is a fact today that some fifty seven percent of physicians have received a request from their patient to assist them to die in one way or the other. In most of these cases, physicians have declined the requests of their patients and have instead suggested alternatives to this course of action. One of these alternatives is the availability of modern medicine, which can relieve their pain because in the past, before the coming of this medicine, unrelieved physical pain may have been better and the physicians in those times do not seem to have had much choice in the matter. Another alternative would be for a patient to be given access to the best care possible by the government and this would most likely eliminate their desire to have a hastening of their deaths until such a time when their lives end naturally. The debate about the legalization of physician-assisted suicide as a means of ending a patients’ suffering remains controversial to this day and the history of this debate suggests that it is periodically given intense attention especially when the cases have the attention of the media. Because there is always the fear that a physician might misunderstand their patient’s wishes, there is currently very little support for physician-assisted suicide. However, physicians need to know how to respond to a request from their patients because whether they like it or not, the requests will keep o n coming and some cases may be so bad that they will have no other choice other than assisting them to die. As the debate on physician assisted suicide continues, there are two principles, which are agreed upon within the medical circles. The first is that the physician is obliged not only to relieve the pain and suffering of their dying patients, but also to ensure their dignity. The second principle is the fact that a physician must do all in his power to ensure that the competent decision made by their patients to forego treatment that sustains their lives is respected. One of the most important events that took place in this debate happened in 1997 when the United States Supreme Court made a decision concerning it. Firstly, it recognized that there was no right in the federal constitution to physician-assisted suicide, and secondly, it made the affirmation that the legislature at the state level may choose to legalize it. There are several arguments why some people are in favor of physician-assisted suicide among those patients whose suffering cannot be relieved by modern medicine. One of these arguments is that it helps to protect patients who know that they are dying but do not want to suffer deaths that are lingering and painful. Furthermore, it has been argued that physician assisted suicide is in line with respecting the independence of a patient in making decisions concerning

The Role of the Dead Letter Office Essay Example for Free

The Role of the Dead Letter Office Essay While Melville only mentions the Dead Letter Office in the last paragraph, he portrays its significance throughout the story. Melville reveals Bartleby previously worked in a Dead Letter Office, where he handled the monotonous task of burning undeliverable mail. Because the narrator views Bartleby as a mirthless man, he feels pity for Bartleby working at a place devoid of happiness. By employing a theme of lost hope, Melville describes the dead letters as mail, which fails to reach its destination with its encouraging message or item of value. Melville associates the melancholy present in Dead Letter Office with the strife evident in Bartlebys life. In Melvilles short story, the Dead Letter Office serves as an influence upon Bartlebys fastidious nature. Throughout the story, Bartleby expresses his preferences in regard to his work, which primarily result from the dissatisfaction he felt in his previous profession. Perhaps Bartlebys refusal in performing his duties signifies his dismissal of authority, which indicates Bartlebys desire to control his own life. By characterizing Bartleby as an isolated man, Melville demonstrates how Bartlebys environment separates him from nature and the company of others. Working in the narrators office, Bartleby occupies a secluded area near a window, where he constantly stares at a wall. Bartleby exhibits the behavior of a loner as he stays at the office even at night, when no one occupies the streets. When Melville states On errands of life, these letters speed to death, he refers to the Dead Letter Office as a symbol of mortality (Melville 52). In describing Bartlebys former occupation, the narrator even acquaints the dead letters of the mail center with dead men (51). Melville portrays the final depressing image of death through Bartlebys former workplace, the Dead Letter Office.

Sophocles Antigone - Creon and Antigone :: Antigone essays

Creon and Antigone Antigone   Sophocles   When a dictator dies, his image and fame dies with him, but when a self-sacrificing individual dies, their legacy begins.   This statement is true because oppressed citizens do not fondly mention a mean ruler, such as Creon from Antigone, after he passes away.   Yet a martyr, such as Antigone, also from the story Antigone, is remembered for her self-sacrificing deeds.   Creon will not be remembered because he did not allow Antigone to bury her dead brother Polynices, and decides to execute Antigone for trying while Antigone’s legacy will live on because she has the courage to defy Creon, and chooses to sacrifice herself for Polynices' honor.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First, Creon is a tyrant.   His rule will not be remembered for many reasons, one being that he desecrates family honor.   When a son or father dies in battle, they are carried home to be properly buried by their families.   Eteocles, Antigone’s other dead brother, is a patriot and is buried because he fights for Thebes.   However, Polynices is not buried because he rebels against Thebes.   Creon leaves Polynices’ body out to be attacked by dogs and vultures.   This angers the people of Thebes because family honor is very important to them.   Therefore, the people of Thebes will not remember Creon because of his offensive deeds performed while he is on the throne.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Second, Creon will be forgotten because he decides to execute Antigone.   Her punishment is to be locked in a blocked cave until she dies.   Although later on in the story, Creon does decide to free her, it is too late.   The people of Thebes are astounded at the fact that Creon would even conceive of such a horrible punishment.   Antigone acted on family honor, which is understood. Therefore, his people will forget Creon.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Third, Antigone is a wonderful example of a martyr.   Her legacy will live on, and inspire many other rebels to stand up for their beliefs.   Antigone dared to defy the King’s threat of death to bury her brother, and shows true family pride.   The people take pity on Antigone, and feel that she should be let alone. Haemon, Creon's son and Antigone's betrothed, states how the people of Thebes feel. â€Å"On every side I hear voices of pity for this poor girl doomed to the cruelest death†¦for an honorable action-burying a brother who was killed in battle†¦has she not rather earned a crown of gold† (

Plan For Development Of Human Capital

The staff development and leadership training models and programs of Clark County School District includes various aspects like Specific goals for student achievement, Time-bound goals for student achievement, Strong, internal evaluation practices and Time and Opportunity. (Wiedemann, 2006, 6) But from the perspective of modern Human Resource and development there are still rooms for improvements. The main aim of an able leader is to produce confident, independent learners and support staffs thorough a capacity for self assessment.The first of these factors deals with spiritual dimension of the leaders in the context and perception of their students and support staffs. The second factor deals with physical dimension where the focus is mainly laid down on the classroom environment. The third factor is the instructional dimension where the teaching skills of the teachers are taken into consideration. Lastly there is the factor of managerial dimension which is focused on dealing with ad dressing student behavior. (Finnis, 2003)To maintain standards in educational tolerance and sensitivity, we must learn about each student individually. This would be for their benefit to not only realize their goals and aspirations but to know their potential limitations and help them in the discovery of methods toward surpassing those limitations in order to gain access to their aspirations. Professors must also provide the students the outside methods toward attaining confidence in their ability to learn new skills in forwarding their education.Consistent teaching and learning is managed in order to improve attainment resources for teaching and learning in the form of revision guides, coursework help, lesson plans, worksheets, tasks and links to other sites. (Zimmerman, 2002) This has often resulted in improved consistency in teaching and would also have enabled students’ access to useful materials encouraging independent learning. It should also be mentioned that Leaders a nd the aspect of leadership must be efficient and intelligent.Let us take the example of Peters and Waterman, who in â€Å"In Search of Excellence† thought of â€Å"being visible† and â€Å"management by walkabout†. The dexterity and expertise of managers should support the endeavours of the Staffs. Staffs should feel that they are guided by the managers in perusing their duties. By sound management techniques the ambitions of participative leadership and the human relations school can be achieved. (Wright, 2004)In general it can be stated that strategies followed by the school are to EXPAND its student and staff base and enhance the moral by pursuing multimedia opportunities, DELIVER an award-winning level of excellence, building public interest, trust and pride, PROVIDE vigorous leadership and support in the institution, INSTILL an environment of internal and external excellence in customer service, EMPOWER and recognize each staff's unique contribution, ACHIE VE the highest standards of quality, IMPROVE motivation strength and thus build up a considerable level of human capital.  (Berkowitz, 2000)In conclusion it should be the main aim to produce confident, independent learners thorough a capacity for self assessment. In this manner gaining independence in their education and the capacity to achieve will further their aspirations toward higher goals.Providing a baseline for their understanding and ability to interact with them and then first ascertaining their learning level prior to assigning the individual goals as well as the overall goals for each individual student is an important step toward gaining understanding and the capacity for learning. Taking the steps outlined in the Classroom Strategy and adapting them to the differentials provided by the learning styles of each student is an important aspect for consideration and would in fact manage to be one of the goals set to achieve as a teacher. (Manning, 2003) References: Berkowitz L; (2000); Leadership and Implementations: Findings and Enactment. New Haven and London: Yale University Press. Finnis, J. 2003. Fundamentals of Leadership; Georgetown University Press Manning, Schissler Susan. (2003). Ethical Leadership in Human Services: A Multi-Dimensional Approach, New York: Allyn and Bacon. Wiedemann, Denise; 2006; District School Improvement – Amao Plan; Clark County School District; Las Vegas: Nevada; retrieved on 28.06.2007 from http://ccsd.net/schools/pdf/DSIP2006-full.pdf Wright, Robert; 2004; The Moral Animal: why we are the way we are. Little, Brown & Co Zimmerman, S; (2002); Introduction to Management Principals; National Book Trust

The Advantages of Being Bilingual

1. The advantages of being bilingual There are many advantages of being bilingual. It can get you many places in life and could help you in a time of need. Knowing English as a second language is a good thing in many western countries. There are many English-speaking people in western countries and knowing English will help you to communicate with people. Also, I travel to America a lot for vacations, so knowing English helps. The third is that if I want to have a conversation with foreigner it could help me. As so many advantages of being bilingual, if you want to improve your skills in connecting with foreigners, you should start learning another language.2. Ways to meet people in a new placeIt can be difficult to meet people in a new city if you don’t know where to look for and how to find them. One of the easiest way to meet people is by starting visiting your local restaurants and bars. Many people come to bars to get a break from their daily tiring schedule and they are more interested in meeting or chattin g with new people.Second ways is by getting to know your friend’s friends. Go to all the house parties and birthday parties that you get invited to. There you will be introduced to meet new people through you friends. Last, network might be a good way for making new friends and meeting new people. And those people could lead you to more new friends. Whatever you do, don’t be afraid to introduce yourself. Learning to easily meet new people can open doors in life, not only doors to new relationships, but also new friendships, and new career opportunities.3. Advantages of growing up in a small townThere are several advantages of growing up in a small town. First of all, living and air quality may make people healthier. If we grow up in a small town which has fresh air and no pollution, we can get healthy body. The second advantage is that the people in small town are easy to get along with. You don’t need to think about how to deal with them, just lived with them n aturally. And they are willing to help each other. The third advantage of growing up in a small town is people there usually have good attitude. Because there is nothing to worry about and life is much simple. To sum up, growing up in a small town make people feel more comfortable and relaxing.4. Disadvantages of growing up in a small townThere are several disadvantages of growing up in a small town. First of all, you don’t have as many job opportunities. It’s not convenient to get news and message, so less and less company would like to set their factories in a small town. The second disadvantage is that everyone knows your business. Once you tell a person, the things will get around town fast. The third disadvantage of growing up in a small town is you have nothing to do because there is nothing to do.

Free Essays on After School Activities

After-School: Parental Involvement in Low-Income Neighborhoods Introduction: This document is in support of after-school activities in low-income neighborhoods that benefit from parental participation. After school programs that have parental involvement; are more successful, as indicated through psychological research (and ethnographies) that convey the significance of parenting styles and practices- especially in impoverished urban neighborhoods. It is in these seamlessly â€Å"impossible† settings, parents chosen rearing styles for children; determine the child’s eventual outcome and role in society. In western society, parenting styles differ from that of other cultures; however, it is the western society parenting styles in rough crime ridden neighborhoods whose parents face the toughest of obstacles. To assist in overcoming the tasks that low-income parenting presents, a child should participate in out-of-school activities that will be enriching in the child’s development. In impoverished neighborhoods, it is more of a need for both parental involvement (strategies) utilizing after-school programming, in overcoming the (negative) impoverished environment a child lives in; probably intensified and more difficult via single parenting. Of equal significance is social policy (geared toward after-school programming) in a Euro-American public educational system. In deed the role that the American government and politics plays, is major. In low-income neighborhoods where â€Å"at-risk† youth become involved in gangs or selling drugs in cities such as South East, Washington, D.C., after school programs- more specifically extra-curricular activities, prevent children from falling astray. If they don’t have alternative activities, children who are considered to be low-income school-aged-children are unlikely to develop into high school graduates, followed by college graduation, and even more importantly keep kids invo... Free Essays on After School Activities Free Essays on After School Activities After-School: Parental Involvement in Low-Income Neighborhoods Introduction: This document is in support of after-school activities in low-income neighborhoods that benefit from parental participation. After school programs that have parental involvement; are more successful, as indicated through psychological research (and ethnographies) that convey the significance of parenting styles and practices- especially in impoverished urban neighborhoods. It is in these seamlessly â€Å"impossible† settings, parents chosen rearing styles for children; determine the child’s eventual outcome and role in society. In western society, parenting styles differ from that of other cultures; however, it is the western society parenting styles in rough crime ridden neighborhoods whose parents face the toughest of obstacles. To assist in overcoming the tasks that low-income parenting presents, a child should participate in out-of-school activities that will be enriching in the child’s development. In impoverished neighborhoods, it is more of a need for both parental involvement (strategies) utilizing after-school programming, in overcoming the (negative) impoverished environment a child lives in; probably intensified and more difficult via single parenting. Of equal significance is social policy (geared toward after-school programming) in a Euro-American public educational system. In deed the role that the American government and politics plays, is major. In low-income neighborhoods where â€Å"at-risk† youth become involved in gangs or selling drugs in cities such as South East, Washington, D.C., after school programs- more specifically extra-curricular activities, prevent children from falling astray. If they don’t have alternative activities, children who are considered to be low-income school-aged-children are unlikely to develop into high school graduates, followed by college graduation, and even more importantly keep kids invo...

Genetic Screening for Factor V Leiden essays

Genetic Screening for Factor V Leiden essays Is generalised Genetic Screening for Factor V Leiden Necessary? Genetic screening has no doubt have been the one of the most controversial issue in the branch of medicine. The new issue has recently triggered the on-going debate: the dilemma of whether the Government should allow the Genetic screening of all 16 year old girls for mutation in specific gene called the Factor V which sometimes lead to condition called the DVT , or not. In the essay I will suggest on why we should not do the screening. In the first paragraph of my essay I shall briefly explain the science behind the Factor V Leiden including the cause, inheritance, test and interpretation of the result.. In my second I shall defend my argument considering the ethical, social and also economical side on the Genetic screening. Lastly the conclusion will consist of dealing with all the pros and cons of the technology and weighing up the advantage and disadvantage and my final conclusion will be made. Factor V itself is a clotting factor, whose role is to help blood to clot when an appropriate trigger is present. However, like all steps in the complex clotting cascade, Factor V is subject to regulation to keep it under control so that clots don't form too easily or too quickly. The normal traffic cop is Activated Protein C (APC). Another helper is Protein S. Normally, APC interacts with Protein S, and together they make a combo whose job it is to slow down the Factor V so that it does not lead to excessive clotting. Factor V Leiden or Factor V mutation can occur. People believe it has first started 20000-30000 years ago during the evolution. Factor V Leiden is a single nucleotide substitution Guanine to Adenine at nucleotide 1691 which is responsible for the single amino acid replacement (Arg506Gln). Factor V Leiden is inactivated by the protein C and S nearly 10 times slower than the normal Factor V, resulting in increased clotting factor that ...

Advantages of Attending an All-Boys School

Advantages of Attending an All-Boys School Every parent wants his child to succeed, and sometimes we need to think outside the box to find the perfect path to that success. That path may be one that requires the family to look outside of the traditional public school realm to find an ideal learning environment where a child can succeed. For some boys, a traditional classroom model can provide distractions and create unnecessary challenges as they are learning. That is why some families have chosen to enroll their sons in private all boys schools as opposed to the more traditional coed school. I can think of three advantages of a boys school which you ought to consider: 1. The Freedom to Be Himself Boys often thrive in a single sex academic setting for many reasons, ranging from academics to athletics and even social environments. With no girls to impress, boys can get on with being themselves. Conformity gives way to individuality, and boys are expected to fill all the roles on campus. There are no gender stereotypes at a single sex school, allowing the boys to feel free to explore subjects like languages and the arts without fear of ridicule. Even sexual stereotypes tend to fade into the background; youd be surprised that macho posturing can even yield to sensitive dialog. 2. Boys and Girls are NOT the Same When I attended Westmount High School back in the 1950s, single sex classes were the order of the day. Well, for most of the day. Our home rooms were segregated. Certain classes were not. We were joined by the girls for certain subjects with low enrollments like trigonometry. Orchestra and band were integrated classes, but physical education was not. I had many friends who attended boys or girls schools. Looking back I wonder what all the fuss is about. Why? Because it seems pretty obvious to me that boys and girls are quite different people. Educating boys and girls in single sex settings is not an assault on equal rights. It is an opportunity which ultimately will enhance equality by allowing boys and girls to develop their own unique characters. For example, take boys and the arts. America has traditionally been a sports dominated society. Boys are taught to be jocks from birth. Sports equate with manliness. In addition, American sports teaches boys that you must win at all costs. Boys learn that message, then go on to apply it in their adult lives, many times with disastrous results. The divide between jocks and geeks grows as children reach adolescence. A boy who wants to play the violin or be a painter runs counter to what society expects him to be doing. And I certainly can remember being called a sissy because I was a serious musician from childhood. Being artistic was considered unmanly. Then and now. If you are not a jock, you are a geek. In American coed schools jocks and geeks dont mix. You are labeled as one or the other. 3. Different Learning Styles Science has proven that each gender learns in a different manner, accelerating at different rates of learning with varying ability to process information being presented. Teachers have mastered techniques that are tailored to meet the needs of each gender, and a single sex school allows for those techniques to be used to their fullest potential.   4. More than just an opportunity, but an expectation to try new things A single sex school allows boys to explore subjects and activities that they may never have considered at a coed school. Boys are expected to fill all the roles within the school, from class officers and student leaders to actors and artists, there is no room for gender stereotypes in an all boys school. One area that some boys may feel hesitant to explore includes the arts. Visual art, drama and music are instead made available to students, without fear of judgement from their peers. A boys school develops a boys uniqueness and his individuality. Teachers in a boys school can teach effectively in ways which reach boys and appeal to their learning style. Visit a boys school. Talk to graduates and current students. Find out more about the advantages of attending a boys school. Its a terrific choice for many young men. Resources Boys In SchoolBoys SchoolsNASSPE(National Association of Single Sex Public Education)Where The Boys AreWhy an All Boys School?

Assignment Example | Topics and Well Written Essays - 250 words - 407

Assignment Example Elisa Allen is the girl upon which the story unveils upon. She is an awesome gardener and the wife to the rancher. However, we learn that she doesn’t enjoy her day-to-day life as a gardener. This is exemplified when tinker approached her. This made her life to significantly change. The change may be forever. The author has used her to play a role in showing difference between the modern woman and the repressed woman. The other character is one that we can actually have little sorry for. Henry Allen is the husband to Elisa. He is a well-meaning rancher who is down righted and bewildered by her wife Elisa. The ‘intrigue’ is our third character who is referred by many as the tinker. Throughout the story, we do not actually know the real name of this character. The story is developed in the third person point of view. In the fourth paragraph, the camera obsessively zooms on Elisa. We are veered into a different place where we assume that we are now dealing with the narrator whoa at time establishes in Elisa’s minds. The point of view helps us to get the tone. Tone can be described as snob and callous. The story starts with us been introduced to protagonist, Elisa. She is depicted as the beauty that survives in the blooms. The conflict is as well entailed in the story, and complication. Elisa speaks to the stranger and gives him chrysanthemums. The story relies on the theme of love and betrayal. The women role in the gardens as well as the responsibilities they are

Explaining a Concept Research Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Explaining a Concept Research Paper - Essay Example The act of illegal immigration is increasingly becoming common in the United States and the authorities this has rang an alarm to the natives concerning the overwhelming presence of aliens in the country (Kimmel and Alan 54). The controversy with the situation is that others are of the opinion that most of those who are in the US illegally do no pose any threat to the people and it should not be blown out of proportion that they compromise the security situation in the country. This has sparked a heated debate on whether the stay is actually against the law or not, even with the spirited debate, there are stringent policies that guides entry into the US and those found without a legal document that backs their stay in the US are charged in the courts of law. How the illegal immigrant come to the US Just like any other country, for one to get immigration to the US legally, there are processes to follow, these processes constitutes quotas that will review the individual applications to allow one to go to the US or decline it because of factors that they always cite. For one to be cleared then, it means they have passed all the criteria that are set by the country, in this particular case the US. Some of the factors that are considered include reason for the visit to US. The immigration department is always very particular about the reason as to why some one want s to go to the US and will evaluate the sustainability of the reason to keep you in the US among other things before you can be given a green like to make your visit. Getting US citizenship is through the greed card, this is the sure way by which those who are want to be legal citizen of the US from alien places can consider. The problem with the green card is that most of the people are considering going to the US as citizen that the green card alone cannot grant all of them a chance given the limited number of the slots (Kimmel and Alan 59). It therefore means that most of the people who has the wish to go to the US cannot make it on competitive grounds and have to look for other option available. The fact that greed card is competitive and not all the people can be served by it, that situation has made it possible for these unqualified persons to be in the US illegally. Given the competitiveness of the green card, most of the applicant who does not succeed opts for the temporary visas to be in the US after which they get a job with the temporary visa and eventually apply for the green card. The concept of illegal immigrant in the US is totally misunderstood, people tend to think that when we are talking about illegal entry into the US we are referring to a number of people who have hid themselves behind the big tracks at the borders of the US to get into the country illegally. The picture of how illegally people are accessing the US according to most people is that in which one is hiding or using other faulty means to get into the country, this is not the case. Actually, in the r eal sense, most of the US illegal immigrants use a legal system initially to go to the US. In most cases, these people use the temporary document to go to the US, they obtain temporary work visas, and sometimes it is the touring visas. The problem is that they do this under disguise; their actual intention is not to return to their home country but to stay in the US for unforeseeable period. In this relation, most of the people

Job security pros and cons Research Paper Example | Topics and Well Written Essays - 500 words

Job security pros and cons - Research Paper Example Motivation combined with ability results in performance. Hence, an employee that has a secure job is more likely to be more productive and perform well. Job security gives a level of satisfaction to the employees and gives them a sense of belonging in the organization. It gives them the confidence as they believe that the work they perform is making a difference to the company as a whole. This feeling makes them more loyal to the organization and leaves them with better motivation. As recession has hit most parts of the world, there is an increasing rate of unemployment due to which job security has become a more important aspect for employees due to their fear of becoming unemployed. Hence, it is not wrong to state that job security is directly related to the state of the economy. The degree of job security varies from industry to industry. Some jobs such as in education and healthcare tend to be more secure than the jobs in the private sector. Having a secure job allows individuals to focus more on expanding their skills and learning more as they do not have to worry about the consequences of minor errors if any. It avoids the formation of unions and other parties that could harm the company for its actions and the workers are generally content and complacent.

Cold War Consensus Essay Example | Topics and Well Written Essays - 250 words

Cold War Consensus - Essay Example This led to the capture of the invaders. Kennedy also approved the assassination of Fidel Castro and other key Cuban political leaders. During the Cuban Missile Crisis, the Kennedy never considered the option of doing nothing, he considered full scale invasion of Cuba on short notice as not feasible and air strikes as impossible (Goldfield et al. 803). Kennedy, rather, demanded removal of the missiles and imposed a blockade for the arrival of more missiles. The missiles were removal but on condition that US does not invade Cuba (Goldfield et al. 805). US pledge not to invade Cuba and also promised to remove missiles from Turkey. Kennedy responded to the Berlin issue by increasing military spending and considering attack on West Berlin as an attack on the US. This he demonstrated by adding $3.25 billion to the defense budget and recruiting 200,000 troops to the military. He initially ignores the building of the Berlin Wall as long as free access from West to East Berlin continued. Ken nedy, indeed, preferred the â€Å"wall† to war (Goldfield et al. 803). However, he shows his commitment to supporting West Berliners by sending in convoy, V.P. Johnson and other military personnel, through West Germany. Kennedy exploited US entanglement in South Vietnam to assert US’s firm commitment to containment.

Evolving ideas of freedom by different historical time frames Essay

Evolving ideas of freedom by different historical time frames - Essay Example From freedom as a complex combination of individual freedoms and rights to freedom as the full abolition of slavery, ideas of freedom in America gradually evolved to become the main guiding principle in the development of democracies in all parts of the world. The beginnings of democracy in America were marked with a hot debate between Federalists and anti-Federalists on what it really meant to be free. The time of Washington and Monroe, that was also the time when the idea of freedom was still in its infancy, but the concept of individual freedoms and rights was slowly turning into the central ingredient of future democracy. Anti-Federalists argued that the Constitution had to give Americans full protection of their individual rights, including the right to speak freely, the right to enjoy the benefits of free religious choice, and the right to be protected against unreasonable searches. In the meantime, nothing was done to battle the issue of slavery: apparently, then political lea ders were confident that freedom and slavery could continue walking hand in hand.

Argumentative research paper Mandatory Military Service for all Males Essay

Argumentative research paper Mandatory Military Service for all Males 18+ in the US - Essay Example Nick Tallant, a Second Lieutenant who is currently the Battalion Operations Officer of the 2nd Infantry Division of the US Army strongly believes that mandatory military service be carried out by eighteen year old males (18) and above. In an interview with Officer Tallant said that he joined the military for its intensive training leadership aspect and his desire to serve the country. He further said that he believed in the conflict and that he could do a good job. He also expounded on the importance of the fact that the choice to serve is "free" and this brings out the best men in those who want to serve the country. He explained that military service shows the beauty of democracy. The Military also provides the opportunity to make people feel free and secure; hence, they do not have to worry about people hurting them. Officer Tallant wants to serve in an elite unit. For instance, the Infantry Division to which he is currently assigned has many elite forces in it. He also likes to b e deployed in the near future. Officer Tallant identified the positive influences of military service to his professional and personal life as follows: a.) it creates in him a dedication to discipline; b.) it gives him an attitude of service; and c.) it helps him assume a great responsibility. Finally, he points out that his military service shapes his future leadership role in American society by making him to always known for serving. As an officer, the people will have different expectations of him and that his ability to serve will never be questioned. He is also confident that his military experience will ultimately provide him with many opportunities down the road to have a leadership role in the near future. James Burk (2001) tackled the military obligation of citizens since Vietnam. He stated that there were changes in political culture regarding the obligation to perform military service. First, widespread doubt about the legitimacy of

Evolving ideas of freedom by different historical time frames Essay

Evolving ideas of freedom by different historical time frames - Essay Example From freedom as a complex combination of individual freedoms and rights to freedom as the full abolition of slavery, ideas of freedom in America gradually evolved to become the main guiding principle in the development of democracies in all parts of the world. The beginnings of democracy in America were marked with a hot debate between Federalists and anti-Federalists on what it really meant to be free. The time of Washington and Monroe, that was also the time when the idea of freedom was still in its infancy, but the concept of individual freedoms and rights was slowly turning into the central ingredient of future democracy. Anti-Federalists argued that the Constitution had to give Americans full protection of their individual rights, including the right to speak freely, the right to enjoy the benefits of free religious choice, and the right to be protected against unreasonable searches. In the meantime, nothing was done to battle the issue of slavery: apparently, then political lea ders were confident that freedom and slavery could continue walking hand in hand.

Hospitality marketing Essay Example | Topics and Well Written Essays - 1250 words

Hospitality marketing - Essay Example 579). The statement must offer a description of the organization to create awareness among potential stakeholders such as its consumers. It must also identify the organization’s potential customers. This is particularly essential because the organization must have been established for a product or service delivery and identification of its customers forms a basis towards defining what the organization ought to offer to the target market. The statement must also establish a philosophy upon which the organization operates. Similarly, the definition of a mission statement involves establishment of the organization’s potentials in its market as well as the organization’s obligations. A mission statement is therefore an expression that offers an organization’s basis for a level of â€Å"reliability, tangibility, empathy, and responsiveness† that it would achieve at optimum environmental conditions (Shoemaker and Shaw, p. 48). A vision statement is on the other hand an expression of what an organization intends to be. It therefore establishes standards that the institution wishes to achieve. As a result, it consists of a number of elements that guides the organization’s stakeholders toward achieving the desired aspects. The definition of a vision statement therefore identifies an ability to inspire stakeholders towards achieving the identified levels as well motivating involved parties towards the organization’s desire. Establishing what an organization intends to achieve also identifies realism in a statement that qualifies it as a vision statement. The statement must similarly describe the target standards, in a clear manner, which is consistent with the organization’s objective of meeting its customers’ needs (Shoemaker and Shaw, p. 579). A mission statement therefore establishes an enterprise’s scope of operations in an ideal environment

Islam Worksheet Essay Example for Free

Islam Worksheet Essay When studying Islam, it is important to understand the essential elements of the faith, how they are practiced, and the distinctions among the three branches: Shiite Islam, Sunni Islam, and Sufism. Write a 1- to 2-paragraph response for each of the following directives and note where there are differences among the three branches of Islam. 1. Explain the meaning of the name, Islam. Islam is the monotheistic religion articulated by the Quran, a text considered by its adherents to be the verbatim word of God, and by the teachings and normative example (called the Sunnah and composed of Hadith) of Muhammad, [ considered by them to be the last prophet of God. An adherent of Islam is called a Muslim. 2. Explain the basic concepts of Islam. Is an unerringly monotheistic religion. It enjoins the existence of one God, his prophet Muhammad who is the Last Prophet in a long line of prophets sent throughout time and to every civilization, and the Quran as the Word of God revealed to Muhammad through the angel Jibrael. Muslims believe that God is one and incomparable and the purpose of life is to worship him and to adhere to his word, as laid down in the Quran, and in Sunnah , as closely as possible. They believe that Islam is the final, completed and universal version of a faith revealed too many prophets before; most notably Abraham, Moses and Jesus, but whose message has now been distorted. Describe the practices of Islam. They go to church in cathedral mosques (Jamia), in which sermons are preached and congregational prayers are offered up for the reigning Sultan every Friday. Besides these there are about one hundred and eighty Muslim oratories or chapels (Mesjà ®d), to many of which schools are attached. Prayers are also frequently said at the grated windows of the little shrines or tomb-houses of celebrated welys, or saints, which are numerous in Damascus. Men of the higher classes rarely go to the mosques except on Fridays, as they can command proper places for ceremonial ablution and prayer in their own houses; but to a Muslim of the lower ranks, a large mosque which is open every day from sunrise to sunset or later, is like a second home. 3. Describe the goals of Islam. The 4. Describe the view of authority in Islam. philosophy, and the arts in the Muslim world. Write a 1- to 2-paragraph response for each of the following questions. Provide examples to illustrate your thinking. 1. What is the legal ideal in Islamic law? How does the Qur’an inform and guide Muslims in attaining this ideal? 2. What is the relationship between philosophy and theology within Islam? Is it acceptable for Muslims to hold separate philosophical and theological beliefs? 3. What artistic themes are regularly expressed in Islamic art and architecture? How are these themes explored? How has the Qur’an influenced the development of art in the Islamic world?

Analysis Of Community Based Tourism

Analysis Of Community Based Tourism Cost -Above noted, there are many different way of getting to the Caribbean, as a result of the When region at a good affordability, especially when compared to different places in the world there is an off season the ticket get less expensive. More over these essential factors make a enormous he tourism region. These attractions such as dolphin cove and mystic mountain they develop and implement more facilities and resorts that offer the taste of the Caribbean. The official industry touted past time as a priority. Accommodation- Caribbean region has a risen vacancy in the hotels, spas and resorts. These options means that tourists comes from all over the level of region to come visit , but in the addition the vacancies is also affordable. Hotels and resorts continue to give low prices, for the rooms to the visitors. Other opportunities such as golf, netball, tennis and other recreational activities is available in the resort towns which concentrate on water activities particularly diving, jet skis to lesser, extent, boat hire. With more person visiting the room include additional sports and recreational facilities like yachting, shopping. Reputation- The Caribbean standard is most profounded from the 1800s and for this the reputation is raised every year so tourist wants to come here to see the people culture etc. In fact, the Royal Victorian Hotel was built in the Bahamas during the American Civil War, one of the earliest such establishments in the region. This repeat vacation. Also, the region is known for being safe, alleviating concern from families and single visitors. Quality service Quality in the tourism and hospitality industry involves consistent delivery of products and guest services according to expected standards. Delivering quality service is one of the major challenges the hospitality managers will defacing in the following years as it is an essential condition for success in the emerging, keenly competitive, global hospitality markets. There are various tools that measure and improve quality service, as well as mechanisms for quality recognition in the tourism and hospitality industry. The weigh up the impacts of cost-profit and be in a position to priorities towards a quality improvement process for their own property managers should identify record and the present study shows that tourism stakeholders perceive quality service in a hotel as value for money, a comfortable room, friendly staff and tasty food. Moreover, the survey shows that there is always room for further improvement of the hospitality services. Other results of the surveys reveal that the most important factors for a hotels future are guest satisfaction, guest retention and word of mouth advertising. Aiming at excellence and profitability, the outcomes of the survey suggest focus on quality service; retention of existing guests by exceeding their expectations; continuous quality improvement; employment, regular training and empowerment of service-oriented staff; search for best practices through benchmarking; and, finally, pursuit of quality accreditation through the various schemes, such as the eco-labels, ISO and the EU Foundation for Quality Management. The delivery system is designed to provide the customer with the required variety of services and with the minimum delay. A common feature of delivery systems is the customer line or queue. A key aspect of any system is to control the length of queues. The unique tourism aspect service industry belongs to service delivery system. The term covers aspect of operation that taken place at any given time customers or client requested. Title of my Paper: Travel Tourism Sector Students name: Natanya Williams Colbourne College Lecture: Ms Michelle Branch November 13, 2012 Report This assignment is base on the fort most knowledge on travel tourism sector. Travel tourism is the movement of objects, people between two geographical locations of relative distance. More times tourism includes the movements of different destination as a stop point to move from destination to destination to reach the final destination. Recently it has been discover that the centre stage in terms of vacation and holidays or mostly acquired to the term Business Travel and Cargo.With these advance technology travel tourism has become more revolutionized with passage of time. Travel has become such a global need for all security measure has become a priority for all. Table of content Report 1 Quality services 2 Pros and cons of community based tourism 3 Main factors that attract tourist to the Caribbean 4 Conclusion 5 Bibliography 6 Pros and cons of community based tourism Pros- The implications of pros on the country on a whole is that the convention visitors bureau need to develop efficient products for locals and international person and that product must be environmental friendly for society and civilization. The convention visitor bureau needs to generate income through sustainable resources by organized local resources by people. The member of the tourist board need to put the pros forward and try to resolve them and put Jamaica on the mop for the most experience tourism spot in the world. The sustainable, giving that the pros revised on the topic of the rural and poor communities and its source of income. In this type of area this aspect is valid and varied lives of local and indigenous people while they preserve the environment and the culture heritage. There are projects set aside for benefits to the community as a whole. When international tourist arrives to a certain areas it is rich in culture and biodiversity and at the same will get more involved as a country. Cons-The conservation implicated on the country on a whole by the variety of activities that is encourage and support a wide range of development and conservation for e.g. (economic and social). This chapter of the project identifies the issues that affect community base tourism and the sustainability and promotion, with every growth interest, tourism development and marketing strategies that associated with a specific industry and its components. In this section it is useful to produce a clear definition of community base tourism to its readers. There are several different specialized tourism activities e.g. ecotourism, Nature base tourism etc. Although there is a estimate of 10%-15% conservation of nature related tourism. It is difficult to generalized countries and there natural environment as the primary key attraction for most international visitors, and the increasing of domestic tourist.There is a excessive amount of accurate data and it clearly show that the community base i ndustry need to rise it standards. Conclusion I am currently discussing the achievements of the travel and tourism sector project and looking to the future of great gesture. It is interesting to receive the amount of information from the different resources in respect of their different opinion. I have achieved the primary goal of this project and everyone has benefited in many ways from being involved in the project.

Introduction to Financial Mathematics :: essays research papers

Introduction to Financial Mathematics Table of Contents 1. Finite Probability Spaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2. Elements of Continuous Probability Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 3. Differential Equations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Lecture Notes — MAP 5601 map5601LecNotes.tex i 8/27/2003 1. Finite Probability Spaces The toss of a coin or the roll of a die results in a finite number of possible outcomes. We represent these outcomes by a set of outcomes called a sample space. For a coin we might denote this sample space by {H, T} and for the die {1, 2, 3, 4, 5, 6}. More generally any convenient symbols may be used to represent outcomes. Along with the sample space we also specify a probability function, or measure, of the likelihood of each outcome. If the coin is a fair coin, then heads and tails are equally likely. If we denote the probability measure by P, then we write P(H) = P(T) = 1 2 . Similarly, if each face of the die is equally likely we may write P(1) = P(2) = P(3) = P(4) = P(5) = P(6) = 1 6 . Defninition 1.1. A finite probability space is a pair ( , P) where is the sample space set and P is a probability measure: If = {!1, !2, . . . , !n}, then (i) 0 < P(!i)  1 for all i = 1, . . . , n (ii) n Pi=1 P(!i) = 1. In general, given a set of A, we denote the power set of A by P(A). By definition this is the set of all subsets of A. For example, if A = {1, 2}, then P(A) = {;, {1}, {2}, {1, 2}}.

Marketing Strategy of Dabur Vatika Hair Oil

1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries.And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name. 1. 1 Dabur India Ltd. – Corporate Profile- Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, real for fruit juices and beverages and Fem for fairness bleaches and skin care products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.The company has a wide distribution network, covering over 2. 8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe . Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenue today accounts for over 30% of the total turnover. The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company.From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation. 1. 2. Dabur At-a-Glance | |Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of | |success is based on ded ication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and | |stakeholders. The results of our policies and initiatives speak for themselves. |Leading consumer goods company in India with a turnover of   Rs. 5,283 Crore (FY12),2 major strategic business units (SBU) – Consumer | |Care Business and International Business Division (IBD),2 Subsidiary Group companies – Dabur International and NewU and several step | |down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care | |(Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. | |(USA). 7 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries. Wide and deep market | |penetration with  50 C agents, more than 5000 distributors and over | |1. 3 Million retail outlets all over India | |Consumer Care Business addresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal | |Care, Health Care, Home Care  . |1. 4 Master brands | |Dabur – Ayurvedic healthcare products | |Vatika – Premium hair care |Hajmola  Ã¢â‚¬â€œ Tasty digestives | |Real – Fruit juices & beverages | |Fem – Fairness bleaches & skin care products | |12 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Real, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola, | |Dabur Honey, Glucose, Fem and Odonil. Strategic positioning of Honey as food product, leading to market leadership (over 75%) in | |branded honey market. Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.Vatika has been the | |fastest growing hair care brand in the Middle East. Hajmola tablets in command with 60% market share of digestive tablets category. | |About 2. 5 crore Hajmola tablets are consumed in India every day. Leader in herbal digestives with 90% market share . Consumer Health | |Division (CHD) offers a range of  classical Ayurvedic medicines  and Ayurvedic OTC products that deliver the age-old benefits of | |Ayurveda in modern ready-to-use formats Has more than 300 products sold through prescriptions as well as over the counter.Division | |also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of | |students. | | | | | |International Business Division (IBD) caters to the health and personal care needs of customers across different international | |markets, spanning Nepal, Bangladesh, the Middle East, North & West Africa, EU and the US  with its brands Dabur & Vatika   | |1. Core Values | |Vision- â€Å"Dedicated to the health and well being of every household† | |Principles-Ownership-This is our company. We accept personal responsibility, and accountability to meet business needs. | |Passion for winning-We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to | |be the best at doing what matters most. |People Development-People are our most important asset. We add value through result driven training, and we encourage & reward | |excellence. | |Consumer Focus-We have superior understanding of consumer needs and develop products to fulfill them better. | |Team Work-We work together on the principle of mutual trust & transparency in a boundary-less organization. We are intellectually | |honest in advocating proposals, including recognizing risks. |Innovation-Continuous innovation in products & processes is the basis of our success. | |Integrity-We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners| |and with each other. | 1. 1. 6 Strategic Intent-We intend to significantly accelerate profitable growth. To do this, we will: †¢ Focus on growing o ur core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology. Be the preferred company to meet the health and personal grooming needs of our target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of ayurveda and herbs with modern science. †¢ Provide our consumers with innovative products within easy reach. †¢ Build a platform to enable Dabur to become a global Ayurvedic leader. †¢ Be a professionally managed employer of choice, attracting, developing and retaining quality personnel. †¢ Be responsible citizens with a commitment to environmental protection. Provide superior returns, relative to our peer group, to our shareholders 7. Company History | | |[pic] | |   | |   | |   |    | |   | |   | |   | |   | |   | |   | |   | |   | | | |1884 | |   | |Birth of Dabur | | | |1896 | | | |Setting up a manufacturing plant | | | |Early 1900s | | | |Ayurvedic medicines | | | |1919 | | | |Establishment of research laboratories | | | |1920 | | | |Expands further | | | |1936 | | | |Dabur India (Dr. S. K. Burman) Pvt. Ltd. | | |1972 | | | |Shift to Delhi | | | |1979 | | | |Sahibabad factory / Dabur Research & Development Centre (DRDC) | | | |1986 | | | |Public Limited Company | | | |1992 | | | |Joint venture with Agrolimen of Spain | | | |1993 | | | |Cancer treatment | | | |1994 | | | |Public issues | | | |1995 | | | |Joint Ventures | | | |1996 | | |3 separate divisions | | | |1997 | | | |Foods Division / Project STARS | | | |1998 | | | |Professionals to manage the Company | | | |2000 | | | |Turnover of Rs. ,000 crores | | | |2003 | | | |Dabur demerges Pharma Business | | | |2005 | | | |Dabur acquires Balsara | | | |2005 | | | |Dabur announces Bonus after 12 years | | | |2006 | | | |Dabur crosses $2 Bin market Cap, adopts US GAAP | | | |2006 | | |Approves FCCB/GDR/ADR up to $200 million | | | |2007 | | | |Celebrating 10 years of Real | | | |2007 | | | |Foray into organised retail | | | |2007 | | | |Dabur Foods Merged With Dabur India | | | |2008   | | | |Acquires Fem Care Pharma | | | |2009   | | | |Dabur Red Toothpaste joins ‘Billion Rupee Brand' club | | | |2010   | | | |Dabur makes its first overseas acquisition | | | |2011   | | | |Dabur enters professional skin care market | | | |2011 | | |Dabur India acquires 30-Plus from Ajanta Pharma | | | |2012   | | | |Dabur crosses Billion-Dollar Turnover Mark | | | | | | | | | | | 1. 8 Founder and Leaders |Founding Thoughts â€Å"What is that life worth which cannot bring comfort to others† | |The doorstep ‘Daktar' The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a physician tucked away in | |Bengal. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. With m issionary zeal and | |fervour, Dr. Burman undertook the task of preparing natural cures for the killer diseases of those days, like cholera, malaria and | |plague.Soon the news of his medicines traveled, and he came to be known as the trusted ‘Daktar' or Doctor who came up with effective | |cures. And that is how his venture Dabur got its name – derived from the Devanagri rendition of Daktar Burman. Dr. Burman set up Dabur | |in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dr. | |S. K. Burman's commitment and ceaseless efforts resulted in the company growing from a fledgling medicine manufacturer in a small | |Calcutta house, to a household name that at once evokes trust and reliability. | |1. 9. Milestones- Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status| |in the industry.The Company has come a long way in popularizing and making easily available a whole range of products based on the | |traditional science of Ayurveda. And Dabur has set very high standards in developing products and processes that meet stringent quality| |norms. As it grows even further, Dabur will continue to mark up on major milestones along the way, setting the road for others to | |follow†¦ Milestones To Success. | 1. 10. Company Details Dabur Group With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently.Given the vast range of products, sourcing, production and marketing have been divested to the group companies that conduct their operations independently: [pic][pic][pic]  [pic] [pic][pic] Dabur Worldwide |[pic] | |Dabur's mission of popularizing a natural lifestyle transcends national boundaries. Today, there is growing global awareness on alternative | |medicine, nature-based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularizing this | |alternative way of life, marketing its products in more than 60 countries all over the world.Over the years, Dabur's overseas business has | |successfully transformed from being a small operation into a multi-location business spreading through the Middle East, North Africa, West Africa| |and South Asia. | |Our Products Worldwide- We have spread ourselves wide and deep to be close to our overseas consumers. Our overseas product portfolio is | |tailor-made to suit the needs and aspirations of our growing consumer base in the international markets. Offices and representatives in Europe, | |UK, America and Africa . A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far | |East, North Africa and Europe.Inroads into several European and American markets that have good potential due to resurgence of the | |back-to- nature movement. Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to | |Europe, Latin America, Africa, and other Asian countries. Export of food and textile grade natural gums, extracted from traditional plant | |sources. Partnerships & Production- Strategic partnerships with leading multinational food and health care companies to introduce innovations in | |products and services. Six modern manufacturing facilities spread across South Asia, Middle East and Africa to optimise production by utilising | |local resources and the most modern technology available. | |1. 11.Manufacturing Facilities in India- | |[pic] | | | | | | | | | | | |1. 12 CEO OF DABUR- | |[pic] | | | |Mr.Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organization he joined in | |1995. Mr Duggal started his career as a management trainee in Wimco Limited in 1981 after getting his E ngineering Degree (Electrical & | |Electronics) from BITS, Pilani, and Business Management from IIM, Calcutta. His stint at Wimco continued till 1994, with a break in between when | |he joined Bennett Coleman & Co. Ltd for a short period. In 1994, he moved to Pepsi Foods as GM, | | | |Sales Operation.In 1995, he joined the Dabur family as General Manager (Sales & Marketing) of the Family Products Division with products like | |Dabur Amla, Lal Dant Manjan and Vatika in his portfolio. This Division spearheaded the spectacular growth recorded by Dabur in this period. | |Vatika was also launched during this period and is now the Company's second biggest brand. With his dynamic spirit and leadership abilities, he | |soon became Vice-President and SBU-Head of the Family Products Division. In July 2000 Mr. Duggal was appointed Director Sales and Marketing of | |Dabur India Limited. And in 2002, he became the CEO of the Company – a professional with valuable experience to steer the company ahead in its | |growth plans. | |Spanning a career of over 20 years, Mr.Sunil Duggal has travelled widely across India and handled diverse portfolios that have helped him | |understand the dynamics of FMCG businesses and market trends. He is well versed in the intricacies of India's regional diversities and consumer | |needs. Mr. Duggal lives in Delhi with his wife and one child. Whenever he gets a break from his official responsibilities, Mr. Duggal likes to | |spend time at home with his family and an occasional round of golf. | |1. 13. Corporate Governance- Good corporate governance and transparency in actions of the management is a key to a strong bond of trust with the | |Company’s stakeholders. Dabur understands the importance of good governance and has constantly avoided an arbitrary decision-making process.Our | |initiatives towards this end include: -Professionalization of the board | |Lean and active Board (reduced from 16 to 10 members) | |Less number of p romoters on the Board | |More professionals and independent Directors for better management | |Governed through Board committees for Audit, Remuneration, Shareholder Grievances, Compensation and NominationsMeets all Corporate Governance | |Code requirements of SEBI | |1. 14. Corporate Citizenship- When our Founder Dr. S. K. Burman first established Dabur, he had a vision that saw beyond the profit motive. In his| |words, â€Å"What is that life worth which cannot bring comfort to others? † This ideal of a humane and equitable society led to initiatives taken to | |give back some part of what Dabur has gained from the community.Our major initiatives in the Social sector include: Establishment of the | |Sustainable Development Society, or Sundesh, in 1993 – a non-profit organization to promote research and welfare activities in rural areas; | |Promoting health and hygiene amongst the underprivileged through the Chunni Lal Medical Trust; and Organizing the Plant for Life programme for | |schoolchildren – to create environmental awareness amongst young minds. Our commitment to Environment- Ancient wisdom of conservation- From times| |immemorial, Indian sages and men of wisdom have understood and appreciated the value of nature and its conservation. Our ancestors recognized | |that if we grabbed from nature beyond what was healthy, it would lead to all round degradation, and even the extinction of humanity. That is why | |nature was sanctified and worshipped in the form of gods and goddesses. | | | | | | | | | | | | | | | | | | |1. 15 Dabur upholds the tradition | |Today, we at Dabur also value nature's bounty. Without the fruits of nature, the vision of Dabur would never have been fulfilled. And that is the| |reason for our unfailing commitment to ecological conservation and regeneration.We would like to follow the principles of our ancient texts, | |which say: â€Å"Dehi me dadami te† – â€Å"you give me, and I give yo u†. | | | | | | | |1. 16 Back to Nature | | | |Rare herbs and medicinal plants are our most valuable resource, from which all our products are derived.Due to overexploitation of these | |resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, | |Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species. | | | | | | | |1. 17 Plants for Life | | | |We have set up the â€Å"Plants for Life† project in the mountainous regions of the Himalayas.Under the project, a high-tech greenhouse facility has | |been set up for developing saplings of rare and endangered medicinal plants. Fully computer-controlled and monitored, this greenhouse maintains | |the highly critical environmental parameters required for their survival. We are also developing quality saplings of more than 20 herbs, 8 of | |them endangered, through micro propag ation. In addition, satellite nurseries spread across mountain villages and contract cultivation of | |medicinal herbs helps in maintaining the ecological balance. These measures have also helped provide local cultivators the scientific knowledge | |for harvesting herbs and a steady source of income.So that they are not forced to exploit the environment to earn a livelihood. | | | | | | | |1. 18 Living a Green Heritage | | | |These are significant steps that can contribute to a better world for coming generations. To whom we would like to bequeath a world not bereft of| |nature. But full of flowering and fruit bearing trees, animals, birds and humans living in good health and complete harmony. |IT Initiatives | |At Dabur India Limited, knowledge and technology are key resources which have helped the Company achieve higher levels of excellence and | |efficiency. Towards this overall goal of technology-driven performance, Dabur is utilizing Information Technology in a big way. Thi s will help in| |integrating a vast distribution system spread all over India and across the world. It will also cut down costs and increase profitability. | |Our major IT Initiatives-Migration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April 2006 for all business units. | |Implementation of a country wide new WAN Infrastructure for running centralized ERP system. Setting up of new Data Centre at KCO Head Office. |Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs. | |Future Challenges-Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new | |POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses. | | | | | |1. 20 Sustainability Report- | |At Dabur, environment and nature is the lifeline of our business.With a portfolio of Ay urveda and nature-based products, conservation of nature | |& natural resources is deep rooted in our organizational DNA, and in every aspect of our ever-growing business. We, at Dabur, have not merely | |incorporated the concept of sustainability into the core of our business but have, in fact, expanded it to encompass our aspirations and | |responsibilities to the society and to the environment. It is this concept that inspires us to optimize our business performance to tackle the | |new and growing challenges of environment and technology. It is a concept on which we aspire to build an organization that will continue to | |increase value for all our stakeholders for generations to come, hrough intensive focus on Conservation of Energy and Technology Absorption, | |along with Health, Safety and Environment Protection. | |1. 21. Conservation of Energy- | |Dabur has been undertaking a host of energy conservation measures. Successful implementation of various energy conservation pro jects have | |resulted in a 13. 8% reduction in the Company’s energy bill in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has | |come despite an 8-9% volume increase in manufacturing, and an average 11. 7% increase in cost of key input fuels .The host of measures – key among| |them being use of bio-fuels in boilers, generation of biogas and installation of energy efficient equipment – helped lower the cost of | |production, besides reduce effluent and improve hygiene conditions & productivity. | |[pic] | |1. 22. Technology Absorption | |Dabur has also made continuous efforts towards technology absorption and innovation, which have contributed towards preserving natural resources. | |These efforts include: Minimum use of water in process by pre-concentration of herbal extract and reduction in concentration time.Uniform | |heating in VTDs by hot water as against steam earlier, resulting in 30% reduction in bulk wastage by using n on-stick coating and formulation | |change. Improvement in water treatment plant through introduction of RO (Reverse Osmosis) system for DM water, reutilization of waste water from | |pump seal cooling and RO reject waste-water management. Introduction of water efficient CIP system with recycling of water in fruit juice | |manufacturing. Development of in-house technology to convert fruit waste into organic manure by using the culture Lactobacilus burchi. The | |Company has achieved a host of significant benefits in terms of product improvement, cost reduction, product development, import substitution, | |cleaner environment and waste disposal, amongst others. | | |1. 23. Health Safety & Environmental Review | |Renewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing on People, Technology and Facilities. A | |dedicated â€Å"Safety Management Team† has also been put in place to work towards the prevention of untoward incidents at the c orporate and unit | |level, besides educate & motivate employees on various aspects of Health, Safety and Environment. The Company is also continuously monitoring its| |waste in adherence with the pollution control norms.In pursuance of its commitment towards the society, efforts have also been initiated to | |conserve and maintain the ground water level. The efforts include implementation of rainwater harvesting, which has delivered encouraging results| |and has put the company on the path to becoming a Water-Positive Corporation. Dabur also initiated a Carbon Foot Print Study at the unit level | |with an aim to become a carbon positive Company in years to come. At Dabur, we are committed to sustainable development throughout our diverse | |operations. And, we will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate good of the | |society. | | | | | | | | | | | | |   | 1. 24. PRODUCT LINE Foods: †¢ Real †¢ Real A ctiv †¢ Hommade †¢ Lemoneez †¢ Capsico Health Care: ? Baby Care †¢ Dabur Lal Tail †¢ Dabur Baby Olive Oil †¢ Dabur Janma Ghunti ? Health Supplements †¢ Dabur Chyawanprash †¢ Dabur Glucose D ? Digestives †¢ Hajmola Yumstick †¢ Hajmola Mast Masala †¢ Anardana †¢ Hajmola Hajmola Candy Fun2 †¢ Hajmola Candy †¢ Pudin Hara (Liquid and Pearls) †¢ Pudin Hara G †¢ Dabur Hingoli ? Natural Cures †¢ Shilajit Gold †¢ Nature Care †¢ Sat Isabgol †¢ Shilajit †¢ Ring Ring †¢ Itch Care †¢ Backaid †¢ Shankha Pushpi †¢ Dabur Balm †¢ Sarbyna Strong Personal Care: ? Hair Care Oil †¢ Amla Hair Oil †¢ Amla Lite Hair Oil †¢ Vatika Hair Oil †¢ Anmol Sarson Amla ? Hair Care Shampoo †¢ Anmol Silky Black Shampoo †¢ Vatika Henna Conditioning Shampoo †¢ Vatika AntiDandruff Shampoo †¢ Anmol Natural Shine Shampoo Oral Care: †¢ Dabur Red Gel â € ¢ Dabur Red Toothpaste †¢ Babool Toothpaste †¢ Dabur Lal Dant Manjan †¢ Dabur Binaca Toothbrush Skin Care †¢ Gulabari Vatika Fairness Face Pack Ayurvedic Specialties †¢ Ayurveda †¢ Ayurveda Vikas 1. 25 Rural and urban potential Rural-urban profile OVERVIEW OF FMCG SECTOR IN INDIA- The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13. 1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labour costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 14. billion in 2008 to US$ 33. 4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer ‘upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry.India is one of the largest emerging markets, with a population of over one billion. India is middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the rural areas. The total number of rural households is expected to rise from 145 million in 2007 one of the largest economies in the world in terms of purchasing power and has a strong -08 to 153 million in 2009-10. This presents the largest potential market in the world. The annual size of the rural FMCG ma rket was estimated at around US$ 14. 5 billion in 2007-08. With growing incomes at both the rural and the urban level, the market potential is expected to expand further. |Urban |Rural | |Population 2007-08 (mn household) |53 |145 | |Population 2009-10 (mn household) |69 |153 | |% Distribution (2007-08) |28 |72 | |Market (Towns/Villages) |3,768 |627,000 | |Universe of Outlets (mn) |1 |3. 3 | Source: Statistical Outline of India (2008-09), NCAERAn average Indian spends around 40 per cent of his income on grocery and 8 per cent on personal care products. The large share of fast moving consumer goods (FMCG) in total individual spending along with the large population base is another factor that makes India one of the largest FMCG markets. [pic] 1. 26 Product Profile- Overview of VATIKA The Vatika brand was launched in 1995 with Vatika Hair Oil as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the years, Vatika has come to be amo ngst the company’s highest selling brands. It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000, by Vatika Anti-Dandruff Shampoo.In 2003, brand sales crossed Rs. 1,000 million. From the company’s perspective, Vatika is expected to continue to drive its growth in the years to come. With its innovative offerings, the brand aims to become a frontrunner in the market for hair care and skin care products. Vatika is a comparatively young brand but is already acknowledged for the qualitatively influential and pioneering role that it has played in the evolution of the categories it has had a presence in. Currently, the total annual sales of Vatika products are over Rs. 1,000 million. Of this, Vatika Hair Oil enjoys a 6. 4% market share in the coconut hair oil category (Source: ACNielsen ORG-MARG, 2007).Vatika has not just been successful in garnering a premium image but, today, stands as the preferred and trusted brand of 11. 1 million users (Sou rce: IRS Household Data). STP Analysis of Vatika hair oil Segmentation vatika Hair Oil was launched at an almost 100% premium to the market leader. This meant that the segment of the market that dabur wanted to cater to was the premium segment which valued nourishment of the hair above the price and it tried to attend to that segment which was not price sensitive. Targeting This was in line with its proposition and overall brand strategy of a premium up-market product targeted for individual needs as opposed to the collectivist culture of the category. It targeted the high-income urban category of hair oil users.Since the product was expensive it could mainly cater to the urban market as opposed to the rural market where consumers are highly price sensitive. Being positioned as having amla, henna and lemon extracts, the product was targeted towards the young, contemporary, educated, multi-faceted, achievement-driven and confident women who were positioned as the Vatika Woman. Positi oning ‘Total hair Care’ brand: The product innovation was fed by the vital consumer insight that many women in contemporary India are worried about hair problems caused by urban pollution, frequent change of diet due to geographical mobility and other factors. Beset by modern-day hair problems, they are far more inclined to rely on homegrown remedies.By offering hair oil that combined the benefits of natural products in a single pack, Vatika created a niche for itself as the ‘total hair care’ brand. â€Å"Natural† offering: Vatika is a brand that espouses traditional wisdom about health in a modern format. It believes that nature has perennial answers to day-to-day health issues, particularly when it comes to hair care and skin care. In a world where modern living causes untold stress the Vatika brand holds out the promise of providing natural ingredients that rejuvenate and safeguard the human body in an extraordinary way. This concept is put to wor k through contemporary, modern products, offered by Vatika.The Vatika woman: The Vatika woman is young, contemporary, educated, multi-faceted, achievement-driven and confident. It is in the Vatika brand that she sees a true reflection of her own personal ideals. Through creation of the concept of Vatika woman, it has tried to carve out a new positioning in the minds of the new age woman. MARKETING MIX OF VATIKA HAIR OIL Vatika Hair Oil has made a huge impact with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Vatika Hair Oil. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | 1. 27.PRODUCT: Brand Name: Vatika in Hindi means ‘garden’. The brand attempts to live up to the promises – beauty and nature – that are associated with its very name. Starting with these associations Vatika has assiduously built a brand that delivers on all these values through its various product offerings, the mother brand being Vatika Hair Oil. Innovative product offering: Vatika Hair Oil is coconut hair oil with special ingredients adding value to the product. While coconut oil has been regularly used by Indian women as a basic hair nutrient, a combination of herbs and natural products such as henna, amla and lemon have been used for special hair needs.Coconut hair oil provides nourishment to the hair, while henna along with other herbs coat the hair and protect it from oxidation, thereby maintaining its natural colour. Amla strengthens hair roots and helps maintain their natural hea lth and thickness. Lemon with its astringent action controls sebum flow and helps in prevention of dandruff. Apart from henna, amla and lemon, it also contains other natural ingredients like brahmi, neem, bahera, kapurkachari, harar, and ugdha and sugandhit dravyas. Packaging: The qualities of Vatika products, ascribed to the brand by hundreds of thousands of satisfied consumers, have been further underlined by its attractive packaging.In a category dominated by blue packs as analogous of pure coconut oils, Vatika broke the norm with its white and green bottle with a mushroom cap. The green-and-white colors, used in its packaging, reflect the brands’ natural ancestry and give it a premium look. These also help Vatika stand out in the cluttered environment of Indian retail. Available in: Bottles 75 ml, 150 ml, 300 ml Flip cans 150 ml, 300 ml Flip cans were introduced for the winter season. Quality: Vatika products contain natural ingredients that have been blended together thr ough scientific processes at Dabur’s in-house research laboratories. Dabur Research Foundation has more than 100 scientists working together to make superior quality products that match international standards. PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | |VATIKA | | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods | PLACE Vatika products including Vatika Hair Oil are sold in 38 countries through more than 15 lakh retail outlets and 5,000 distributors who service the entire country through a wide marketing network. [pic] Dabur’s distribution network extends beyond India in the following countries as well: Distribution Network †¢ Central, North & South America †¢ Australia †¢ Asia †¢ Middle East †¢ North & South Africa †¢ East & West Europe 1. 28 Promotion Vatika – the key focus brand of the company – has always been well supported.The company realized early that, from the perspective of brand building, it was vital to invest in this brand. Vatika Hair Oil’s first promotion: It focused on the key benefit – beautiful hair without hair problems – that came about as a result of the extra nourishment through the value addition of henna, alma and lemon-derived additives. Creating conceptual awareness: In the initial phase of the communication, the marketing objective was to create conceptual awareness about the new product – the goodness of coconut oil enriched with natural herbs. Vatika was firmly established as the leader in the new category of value-added hair oils and its promotion campaign was so successful that the product segment itself came to be identified with Vatika.In 1997, the company created a new promotion campaign, which reinforced the obvious fact that most coconut oil brands were, not equipped to combat the e ffects of pollution, hard water and chemicals – the major causes of hair ailments and hair deterioration. STP Analysis of DABUR CHYAWANPRASH Segmentation Dabur Chyawanprash is the market leader in the Chyawanprash segment. It comes under the category of health supplements. The segments that it considers are growing kids, competitive youth, ever-busy housewives and the aged. For the growing kids: In today's competitive environment, the children are under high pressure to excel. For the competitive youth: Modern life keeps the youth busy and demands them to be active and efficient.For ever-busy housewives: The ‘homemaker' needs to be fit in order to shoulder all responsibilities. For the aged: Old age weakens a person physically and mentally. After segmenting the population into these categories it aims to keep them fit and healthy. TARGETING Traditionally, chyawanprash was supposed to be a health supplement for the aged and kids. Dabur Chyawanprash (DCP) is now targeting adults, housewives, youth and kids. This it is trying to achieve through its promotion activities by making Amitabh Bacchan and Vivek Oberoi do the endorsement act. Amitabh has been projected as a user of Chyawanprash attempting to establish the relevance of DCP amongst the adults in today’s demanding lifestyle.Vivek, who represents an urban ambitious non-user with a mindset that Chyawanprash is not for him, meets his moment of truth when outperformed by a young Chyawanprash user, thus reaching out to kids. His final conversion from a non-user to a Chyawanprash user connects with the Youth. These two ads complement each other and connect very well with the targeted consumers. POSITIONING â€Å"Andar se strong†: Dabur chyawanprash has the tag line â€Å"Andar se strong† By using a natural language instead of scientific language it is able to connect with the consumers and is able to achieve a better positioning in the minds of the Indian health conscious consume r. A category like Chyawanprash for instance needs to understand that in employing the category language it loses any chance of expressing its own benefit distinctively.Holistic Health benefit of Ayurveda: Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. The brand conveys this health conscious holistic view of the product. Brand Trust: Over 100 years of Dabur’s experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies – makes DCP a trustworthy offering for consumers. Consumers view DCP as a product by a trusted brand and therefore do not need to think twice before making a purchasing decision. 1. 29 MARKETING MIX FOR DABUR VATIKA HAIR OIL AND DABUR CHYAWANPRASH [pic] | | | | | | | | 1. 30. MARKETING MIX OF DABUR CHY AWANPRASH Dabur Chyawanprash is the market leader in the chyawanprash segment and has achieved this with its innovative product offering, pricing strategy, easy availability and promotion campaigns. In the marketing mix of Dabur, we shall be discussing the 4 Ps of marketing mix with respect to Dabur Chyawanprash. The mix shall be analyzed as followed: †¢ Product †¢ Price †¢ Place †¢ Promotion Product |Price |Promotion |Place | |Product Variety |List Price |Advertising & Promotion |Channels | |Quality |Discount |Public Relations |Location | |Design |Financing Schemes |Sponsorships |Inventory | |Features |Credit Terms |Internet Marketing | | |Brand Names | | | | |Services | | | | Product Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 61 per cent.In 50s Dabur pioneered the concept of branded Chyawanprash and since has invested heavily in product development, clinical studies and consumer awareness. The product is essential ly a health supplement. Known as the â€Å"elixir of life†, Chyawanprash has (clinically) proven benefits in maintaining smooth body functioning. The principal ingredient Amla (Indian Gooseberry) acts as an anti-oxidant and immune-stimulant. Dabur Chyawanprash helps in stimulating immune system, relieving stress, improving stamina, fighting aging through anti-oxidant property, improving lung function, fighting respiratory infections & building resistance to disease. It is these properties that make Dabur Chyawanprash a preferred choice for its users.Ingredients of Dabur Chyawanprash †¢ Vishwast Amla, Ashwagandha, Hareetaki, Dashmul, Ghrit and several other herbs and herbal extracts. †¢ Special Vishwast fortified with additional health beneficial herbs like   Keshar, Akarkara etc. Available in: Dabur Chyawanprash is available in three sizes to cater to the needs of different types of people. 1. One kilogram pack 2. 500 gram pack 3. 250 gram pack PRICE The pricing o f Dabur chyawanprash is very competitive. Dabur chyawanprash uses second-degree price discrimination i. e. more the quantity, lower the price. 1kg Rs. 175. 00 500gms Rs. 100. 00 250gms Rs. 55. 00 PRICE/QUALITY MATRIX Price> |High |Middle |Low | |Quality | | | | |v | | | | |High |Luxury Segment |Ideal For Penetration |Premiere Offering | | | |DABUR CHYAWANPRASH | | |Middle |Overpriced |Average |Real Bargain | |Low |Make The Sale and Run |Unhappy Customers |Cheap Goods |PLACE- Dabur has a very wide distribution of its products through 1. 6 million retail outlets and 50 C & F agents all over India who distribute products to the retailers. A distribution of C & F agents and manufacturing locations is given below. Dabur’s distribution network extends beyond India in the following countries as well: 1. 31. COMPETITOR ANALYSIS OF VATIKA The key competitor’s of Dabur in the Hair Oil segment are Keo Karpin, Emami, Bajaj, Marico, HLL, which together with Dabur have about 64% of India's domestic market. Dabur is one of India's largest players in the hair oil segment and the fourth largest producer of FMCG. It was established in 1884, and had grown o a business level in 2003 of about 650 million dollars per year. Dabur Hair Oils have a market share of 19%. We have tried to analyse the competition for Dabur in the Hair Care segment as follows:[pic] Keo Karpin, a fifty-year old brand, is a pioneer in the light hair oil category. The pleasantly perfumed hair oil has its main market in the Hindi belt and also has significant presence in eastern and western India. Its share is 6% of the total hair oil market. Emami has existence in hair oil market through Himani Navratan oil and Himani Oil. Emami has taken Madhuri Dixit as brand ambassador for emami oil and Amitabh Bachchan for Himami Navratan Oil. Overall it has a share of 4% in hair oil market.Bajaj has two flagship oil brands – Bajaj Brahmi Amla and Bajaj Almond Drops — currently have a value sha re of 19 per cent and 12 per cent in their respective oil categories as per ORG-Marg. Besides, the company has also decided to enhance its retail presence by nearly 20 per cent from the existing 5 lakh retail outlets in an attempt to reach the rural parts. Overall it has a market share of 4% in hair oil market. Marico’s Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over time it has become the gold standard for purity. Parachute's primary targets have been women of all age. The brand has a huge loyalty, not only in the urban sections of India but also in the rural sector.It has a market share of 28%. HLL has two products, Clinic plus Hair Oil and All Clear Clinic Hair Oil. Overall it has a 3% share in hair oil market. COMPETITOR ANALYSIS OF CHYAWANPRASH The key competitor’s of Dabur in the Chyawanprash segment are Baidyanath, Zandu and Him ani, which together with Dabur have about 85% of India's domestic market. Dabur is India's largest Ayurvedic medicine supplier and the fourth largest producer of FMCG. It was established in 1884, and had grown to a business level in 2003 of about 650 million dollars per year, though only a fraction of that is involved with Ayurvedic medicine. Dabur Chyawanprash (herbal honey) has a market share of 61%.We have tried to analyse the competition for Dabur in the Chyawanprash segment as follows: [pic] Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was founded in 1917 in Calcutta, and specializes in Ayurvedic medicines, though it has recently expanded into the FMCG sector w

Dynamic Earth Essay

Has the Earth been static since the beginning of time? Well, Earth hasn’t been moving vigorously but it is changing at a steady rate. New geological features, rock formations, and locations of plates all rise and demolish some in a lifetime and others over a span of millions of years. Earth is dynamic; it constantly progresses and doesn’t rest. Through the churns and molds, the twists and turns, Earth is active because of plate tectonics and the rock cycle. The ideas and theories that make up plate tectonics have shown Earth’s dynamism. The position of plates on global maps didn’t always look similar to the maps shown today. 250 million years ago, there existed a super continent, Pangea, which contained all land masses on Earth. Before plate tectonics, people thought the plates were always in the same position; no one could explain how such a large mass could move. It split up some 200 million years ago but scientists recently accepted this idea of moving plates; continental drift. Even more recent was the idea of sea-floor spreading, the explanation for continental drift. These ideas merged to create what is now known as plate tectonics. In fact, it is more than likely that Earth will resemble Pangea in the future. The ideas that were brought up could easily have been within a person’s lifetime. Volcanoes and earthquakes are also common because of plate tectonics. There are about 500,000 earthquakes and hundreds of minor volcanic eruptions each year caused by the frequent interaction between plates. Plate tectonics are a major piece of evidence for the changing planet. The transformations that occur through the rock cycle have also shown Earth’s dynamism. The rock cycle describes the dynamic transitions that the three main types of rock undergo without any definitive order. A metamorphic rock will not always stay a metamorphic rock; it can turn into a sedimentary rock through weathering and erosion then compaction and cementation or an igneous rock through melting and cooling of magma. For example, the Andes Mountains were formed by the transformations of metamorphic and sedimentary rock. It began to take its present form about 80 to 100 million years ago. Even though the process for change is prolonged, it takes place nonetheless. The rocks we see today may be different millions of years into the future. Basically, nothing is ever set in stone or rather, rock. In conclusion, Earth’s dynamism is shown through plate tectonics and the rock cycle. It is constantly changing despite the slow rate. The features that are visible today won’t be there forever. Volcanoes that were once active will cease to erupt and continents that were once separated by water will be glued together. Beautiful rock formations will be torn down by the violent planet that is Earth. Due to the changing Earth, our understanding changes with it. Scientists constantly come up with new information to prove an idea or counter a theory. The winds of change are coming, can you feel it?